BRISTOL, CT - ESPN moved into high-gear on Tuesday, planning exclusive wall-to-wall coverage after the announcement of the retirement of the Packers' current quarterback paved the way for the beginning of the Aaron Rodgers Era in Green Bay.
"Over the next 24 hours, ESPN is going to be your go-to source for coverage of this historic moment in NFL history," said Norby Williamson, ESPN Executive Vice President, Studio and Remote Production. "You can pretty much call us Aaron Rodgers Central at this point."
Coverage highlights include: round-the-clock SportsCenters with the latest news about Aaron Rodgers' ascension to the starting QB job in Green Bay; interviews with friends and family reminiscing about Rodgers' childhood in Chico, CA; a SportsNation poll asking if Rodgers is in the Top Five NFL quarterbacks today; and segments comparing Rodgers against other first-round draft picks in an historical context. ESPN Classic is also suspending all scheduling programming today (boxing, poker, American Gladiators) for a 24 hour marathon of Rodgers' greatest games while at Cal, including one that his team actually won.
Time permitting, Williamson said that the network would talk with Brett Favre, the quarterback Rodgers is replacing.
"We've found that ESPN viewers are young and edgy, and care more about 'Who's Now" than old, retiring players," Williamson said. "But, if we have time, we'd like to get this guy's take on if Aaron Rodgers is going to be as good as the best quarterback in Packers history, or if he might even be better than Bart Starr."
1 comment:
I wonder if Madden is handling this okay.
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