Norcroft, GA - After losing several high-profile endorsements in recent weeks, Tiger Woods gained a rare new endorsement on Sunday, as Waffle House announced they had inked the embattled golfer to a multi-year deal.
Waffle House CEO Joe Rogers said that recent revelations of Woods' infidelity and other indiscretions in his personal life were far from a turn-off for his brand; in fact it brought Woods “closer” to the Waffle House demographic.
“When I heard that he wrecked his SUV after his wife was chasing him in the middle of night with a golf club because he was cheating on her, my first thought was 'Bingo',” Rogers said. “That pretty much sums up why most of our customers wind up eating at Waffle House in the first place.”
Rogers added that Woods' recent fall from grace made it possible for Waffle House to afford bringing him on-board as a celebrity spokesperson.
“Just like our All-Star Special, Tiger Woods is a great deal that's only going to be available for a limited time,” Rogers said. “It's fair to say that much like our hash browns are smothered and covered in gravy, Tiger's been smothered and covered in controversy lately.”
Waffle House will be filming their first commercial with Woods after the New Year. The planned 30-second spot will be dialogue-free and feature Woods drunkenly leering at a moderately-attractive Waffle House waitress. The commercial will end with the restaurant chain's new tag line “Waffle House: If It's Good Enough For Tiger, It's Good Enough For You.”
Woods released a statement through his Web site that was “thrilled” was the new endorsement and “didn't at all consider it to be a massive step down from Accenture or Tag Heuer.”
Woods replaces previous Waffle House spokesperson John Daly, who Rogers said was let go after “failing to live up to the brand image” by failing to get arrested or vomit on himself during a tournament over the past six months.
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1 comment:
Story should be based out of NORCROSS, GA....not Norcroft..ya goofball
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